Pay per click search advertising is a term used by The Green PPC webmaster partner program describing placing an advertisement online. Nowadays the technology of pay per click search advertising is usedon Web pages or Web sites displaying results obtained from ppc search engines e.g. search engine traffic.
The aim of pay per click search advertising is to match keywords, in other way called ppc search engine terms. People make different queries on various topics, thus generating search engine traffic. Possibility of targeting search engine traffic is especially attractive for advertisers, such as affiliate program for webmasters – The Green PPC, working as pay per click ppc search and making money using search engine traffic easy and comfortable. People often use ppc search engines to determine and equalize buying options immediately when thinking whether to purchase something or not. The possibility to show the consumers pay per click search advertising that fits to their buying needs encourages people to click on pay per click search advertising instead of free unpaid search engine traffic results, even if they are more relevant. Unlike pay per click searches, the unpaid results are the organic results. There is no pay per click search advertising in the organic results.
Pay per click search marketing represents a model of internet pay per click search advertising where the advertisers pay to advertising companies only if their advertisement has been clicked.In other words, pay per click search advertising is paid not for how many times the ad was displayed, but how many times it was clicked.
CPC or cost per click represent the sum of money an advertiser disburses to ppc search engines or specialized advertising services for every click on his advertisement directing one user to his website.
As differentiated from the common portal seeking to obtain large amount of ppc search engine traffic to one site, pay per click search marketing realizes a method known as affiliate model, providing buying opportunity every time users surf the internet. It works in the form of financial cooperation with affiliate programs for webmasters. The affiliates render CTR to the merchants. The system works in different ways, including different sharing programs, banner exchange networks or pay per click ppc search.
All websites using pay per click search advertising will show an advertisement every time when the ppc search engine result fits to the list of keywords given by the advertiser or if relevant content is shown. These pay per click search advertisings are named the sponsored links or ads. They arise close to or over organic search engine traffic results or in any place on a content site.
The pay per click search advertising scheme vulnerable to abuse via through click deception, despite pay per click search engines have put into practice automated systems protecting against fraud clicks represented by competing systems or unfair web developers.
There are many pay per click search advertising providers in the internet. Not only Google AdWords or Microsoft adCenter, but also the Green PPC advertising service providing pay per click search marketing for its clients based on search engine traffic.
There are two main pay per click search advertising models that designate the cost of pay per click search engine traffic. In every model the advertisers takes into account the potential value of every click from the origin given. This appraisement bases upon the character of personality the advertiser wants to obtain as a visitor coming to the advertiser’s site via search engine traffic. And also profit the advertiser obtains from every visit in the short and long-term perspective. Targeting is the key in pay per click search marketing, determined by a keyword typed in the ppc search engines or browsed content page.
The history says that Yahoo! first created a stand-alone pay per click search advertising system. The marketing manager of Yahoo!, Chip Royce was looking for more efficient targeting advertising in the Yahoo! search engine traffic. And he forced to place targeted advertising banners when people entered the word “Golf” in the search engine. Later it became a whole marketing program.